OK then, if that’s just the way it is, then why not conduct business and plan accordingly with this obvious fact in mind?
Staycations happen when consumer travel plans change because of a struggling regional economy. When the value of the dollar decreases, gas prices and everything else increases. That means U.S. bound travelers will make or adjust their travel plans to destinations at the last minute. This usually causes a decline in forecasted pre-season booking expectations. And, this often means the length of stay per guest will decrease as travelers tend to visit areas within a smaller radius of their home base.
It’s not a just a shift in consumer spending that causes the trouble, it’s the way businesses adjust to the changing economy. The hotels bound to make it through any tough economy are those who are prepared for it. When times are good and the money is rolling in, do you sit back and admire your perfect winning strategy and push any other idea away? Or, do you make consistent efforts to join an ever-changing world-wide room reservation process?
Your business’ success is, first, subject to the opinion of others… So, considering the best practices for hotel management and marketing today, how can you impact guest opinions positively? Answer: Never Stop…
There is no end to marketing or improvement practices for business operations. These vital elements of success are always evolving and better methods will forever present themselves which outweigh traditional business practices. Internally, how does your Hotel perform? Is guest service an issue at any point of the in-house stay process? Did you know that guests are less likely to leave a bad review on TripAdvisor if you conduct in-house guest surveys and pro-actively broadcast your desires to ever-improve guest interactions? You can now do this easily through your own website, by texting in-house guests, or the old fashioned way – by print.
What about the booking process? Is it seamless, easy, and obviously secure for payment processing? Knowing the ways travelers will be making their bookings this summer will make it possible for you to benefit from small pocket travelers while others struggle. So, why not prepare for this type of traveler? Make things easier for last-minute reservations to occur by cleaning up your cancellation policy and expanding your guest stay limitations and offering promotions before you lower your room rates. In fact, why not consider every alternative before you get caught in a rate battle you can’t win.
Is your website up-to-date? Are you participating in online marketing and mobile device targeting for the fastest growing hi-tech consumer market? Are you using social media marketing to encourage growth by word-of-mouth? Email blasts? Direct mailers? Pay-Per-Click? What methods will perform best and what is the best way to execute?
Promotions! Before you drop your rates for any reason, think about attracting specific bookings through promotional targeting – I’ve never seen a properly executed promotion fail for a hotel.